The LipoTherapeia Story

Real dedication

"The most common question I get asked is how I got involved with skin firming and cellulite reduction. To some people it may seem weird that a male therapist provides this kind of treatment. However, I don’t regard this as mere beauty therapy. LipoTherapeia is a true integrated complementary therapy that encompasses many different disciplines (nutrition and exercise consultancy, connective tissue and adipose tissue therapy, and the fine art and science of cream formulation). Lipotherapeia literally bridges the gap between intrusive/unnatural medical procedures, and indulgent/ineffective beauty treatments such as detox foot baths and electrical stimulation.

The fact that I spend endless hours researching, studying and experimenting in order to further improve my technique and satisfy my clients, shows that there is a real interest and dedication here that no beauty therapist or doctor shows. For me it’s all an exciting learning and creative process - I don’t just see this as mere work."

The origins of LipoTherapeia

"It all started eight years ago, when I used to provide nutrition consultations and sport therapy treatments. I was working on a client’s sports injury on one of the hip muscles, when she asked me if there is anything I can do about the cellulite found on top of those muscles. At that time all I could do for her was to offer her nutrition advice or prescribe muscle toning exercises: squats, lunges, hip extensions and the like. This is clearly not enough, as you probably know, since muscle toning exercises only act on the muscles, and restricting calories with diet and exercise usually makes you lose weight but not reduce cellulite. So, I could help her tone and lift her buttocks but I could not affect her cellulite to any significant degree. Back then I had no intention to deal with cellulite, so I forgot all about it for a while.

However, another female client asked me the same question a few weeks later (it was the beginning of the summer then, and cellulite is a very popular subject in June…) and intrigued my interest. Willing as I am to always help my clients with any health problems they may have, I started researching. After some initial research I realised that with the skills I already had I could develop an effective cellulite reduction treatment. Cellulite is a problem related to connective tissue abnormalities, fat accumulation and circulation/lymphatic flow disruption, all responding to physical therapy, aromatherapy, herbalism and nutrition/exercise. I found out that there was no integrated treatment for cellulite reduction available back then, nothing that combined several different disciplines and provided by a specialist passionate about that subject (actually, thinking about it, ten years on, such a thing still doesn’t exist today (2008), with the exception of LipoTherapeia)...

It took me a whole year of research and study before I set to provide my first treatment for cellulite, which was an immediate success.  For the first time one could receive quality diet advice by a nutritionist, exercise prescription by an exercise specialist, and a cellulite reduction treatment by someone with better theoretical background than a beauty therapist – all from one person instead of an army of practitioners that don't communicate with each other."

The origins of the Lipo Actives

"Back then, I used to supply my clients with a commercial anti-cellulite cream, based on vitamin C, to enhance the results of the treatment. However, a few months later I realised that that wasn’t enough. I wanted to offer my clients something more potent, more advanced, more comprehensive and more valuable. Clearly, commercial creams were not adequate, regardless of how expensive they were or which designer endorsed them. Most of them contained only a couple of active ingredients - not cutting edge really, just some good old caffeine accompanied by one vitamin or one herbal extract, all in typically low concentrations. Oh yes, and lots of useless chemicals that offer a fine texture and smell but zero benefits (thinking about it, eight years on, the situation doesn’t seem to be much better today either)...

Clearly I could potentially do much better than that. So, I set to create my own anti cellulite creams. My initial attempts might not have had great texture but at least they contained more than ten natural active ingredients, in meaningful, therapeutic concentrations. Using a large number of active ingredients in meaningful concentrations is hardly a rocket science concept, but nobody did it then and still nobody does it that way today. Is profit maximisation the reason, or everybody in the industry is stupid? I’d like to think it’s the former…

Today the Lipo Actives contain 20x natural advanced active ingredients that are hand-picked for their research-proven action against several of aspects of cellulite through a multitude of mechanisms. They get absorbed quickly and you can feel their benefits almost immediately, and benefiting form cumulative results of used continuously. I am really proud of the Lipo Actives, as it is a superior product that can compete with any anti-cellulite cream on the market, in terms of effectiveness and customer satisfaction."

LipoTherapeia: present and future

"Since those times, I improved my technique and creams and upgraded my equipment several times. And most importantly, my knowledge and understanding of cellulite increased exponentially. It is amazing that my research of cellulite and practice of LipoTherapeia taught me more about nutrition, metabolism, adipose tissue and connective tissue than one would ever aspire to learn at any nutrition, naturopathy or physiotherapy degree course.

Eight years on, in 2008, I still have the same enthusiasm about helping my clients and developing new and exciting techniques and body products. My plans for the future include the founding of the LipoTherapeia School, dedicated to cellulite reduction; the Lipo Bible, the ultimate reference source about cellulite; and making the Lipo Actives available to a large global audience."

Georgios Tzenichristos ECNP. MRNT. MIPTI. ITEC.